This is the original Make America Gay Again hat that was prototyped in late 2015. Originally as a part of a show in NYC Design Week 2016 on social justice, these hats evolved into a movement to shed light on homeless queer youth and their needs. As of January 2017, the sale of hats has raised over $2,000 for homeless LGBTQ youth charities Lost+Found and The Ali Forney Center.
A simple identity for Fran Wills, an independent digital consultant, who's area of expertise ranges to brand building, marketing strategy, and software implementation.
A leader in corporate digital consulting for over 20 years, in 2017 Fran decided to open up her independent shop on the Georgia Coast with global domination in mind.
A welcome poster for AIGA Atlanta. Also, a reference guide just in case any HOW Conference 2016 attendees had trouble locating where the "players play".
Branding, web design, and marketing campaign for the Atlanta Journal-Constitution. 'Breakdown' is the first podcast in the paper's journalistic history.
With a goal to break brand and garner a new, younger audience, 'Breakdown' debuted with critical acclaim and produces once a year.
I served for two years as a board member with AIGA Atlanta, the professional association for design. In my time as Secretary, I organized and cataloged our entire archives, consulted on event planning, helped grow our funds by over 200%, worked to develop our first mentorship program, and helped develop our first LGBTQIA events. I currently serve once again on the programming committee with a focus on Diversity+Inclusion, Design for Good, and Rise Up Mentorship program.
Both personal project and client work, the only rule behind these typographyically explorative posters is that they have to be "kickass".
A year in the digital marketing department of The AJC regularly challenged me to think on audience scale and outreach. From email marketing campaigns to full podcast branding, growing readership for one of the top newspapers in the country gave Studio Wade a firm foundation of new skill sets to use on a regular basis. For the sake of time and space, not everything can be shown in the confines of this platform, however I am happy to share in person or with a private portfolio.
An initial exploration expressing the creed of the American Cancer Society for an internal brand campaign.
As chief organizer and community builder for 2 years with AIGA Atlanta's programming committee, I orchestrated the monthly happy hours at several local establishments. Eventually we migrated into a strategy of "open studios" with various firms, agencies, and shops around town to promote a culture of friendship among the design industry in Atlanta. These are a few event graphics from that time.
On-air design for CNN broadcast. Type styling and imagery were driven by breaking news, in-depth reporting, and up-to-the-minute coverage.
I began my career working in CNN's broadcast design department for 3 years. Every aspect of show branding, 30-second design challenges, and breaking news situations was an exhilarating start to the design process.
Artwork exploring the symbol of crumpled paper and how it correlates to our interpretation of a failed idea.
To be projected on a building near you soon.
Artwork exploring what constitutes antonym and synonym in the English language.
A simple representation of "chaos", expressed typographically.
For Oak House's debut album 'Plastique Cash'.
Working with the band members, we decided upon a creative brief based on True Detective's "time is a flat circle" line. Oak House is from Athens and the stones are Gneiss, which is a rock Athens, Ga is built on top of.
I was challenged by the lead singer of Shadofax to design a festival and merchandise identity under the following conditions:
-in under one hour
-at 11am on a Sunday morning
-listening to Marshall Tucker